Brand Promotions on Special Occasions and Its Effects on The Purchasing Behavior of Consumers

The aim of this research study is to explore how brands promote their products on special occasions and find out the different effects purchasing behavior consumers towards sale offers. Brands use promotional tools e.g., Independence Day, Mother’s New year’s resolution day, Blessed Friday, Eid, etc. sell for purpose increasing sales in market as compared competitors' brands. They make attractive eye-catching ads attract brand occasions. also gave discount offers like flat up-to-sale create desire purchase products. Both qualitative quantitative methods were used study. theoretical framework structured with help AIDA model. data work collected through a survey method. key findings are that: Brand promotions positive it helps also. Consumers attracted which given by market.